Changing the Game for Grooms

Posted by Alan 06/08/2020 0 Comment(s)

Changing the Game for Grooms

We were thrilled to work with photographer Stephen O'Sullivan when we reopened our flagship store in Balbriggan. His experience in our store from his account below along with his photos highlight what we have achieved to give our Grooms-to-be an experience worthy for their wedding.
 
"The Dorian Black flagship store in Balbriggan is genuinely amazing. Traditionally Brides have had all the fun at their Dress viewings & fittings, these guys are certainly changing the game for the Grooms. Acres of space (perfect for social distancing!) and a superb layout - keep it simple, keep it magnificent. Downstairs they proudly display their own Celtic Tweed range of tailored suits and fine quality tweed. Cathy gave me the tour of their tailoring workshop. My Granddad was third generation Master Tailor in Listowel and I was delighted to recognize some of the same processes & tools in action today - if it aint broke dont fix it - quality is timeless! 
The Groomswear fitting room upstairs was humming with a Groom and his crew while I was there, they looked exceptionally sharp and a bit reluctant to change back into the civvies. Fittings are by appointment only but, for those waiting, there is a luxurious dark-oak bar, complete with soft leather seats, bottled beer & fine whiskeys. Makes it very easy to be patient….... Which is all the more important as there is a five minute wipe down between appointments (seriously impressive to watch this in action, straight out of Grey’s Anatomy). "
 
Call us on (01) 841 6144 to book your appointment today. 

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